Abad Fisheries is a dominant force in the seafood processing industry, operating 11 certified factories with a combined output of 300+ MT per day and 4 cold storage units exceeding 15,000 MT in capacity. Their reach spans global markets, and their reputation for quality and scale is unmatched.
Yet, their website did not reflect this leadership. The digital presence felt outdated, under-representing the brand’s global readiness and operational excellence. Abad needed a website that conveyed the same confidence and world-class capability as their production facilities.
The Challenge
Despite its strong legacy and massive operational footprint, Abad Fisheries faced several barriers:
A dated visual identity that lacked premium appeal
Minimal storytelling around infrastructure, certifications, and quality processes
Product categories that were difficult to explore
Pages that lacked visual and brand cohesion
For global buyers evaluating suppliers online, the website is often the first touchpoint. Abad needed a digital presence that matched the scale and sophistication of their business.
Our Strategy
We approached the redesign with a clear goal:
Showcase Abad Fisheries as a global, modern, and quality-driven seafood brand through design, structure, and storytelling.
To achieve this, we focused on five pillars:
1. Understanding the Brand Vision
Workshops and discussions helped us map:
Target markets
Buyer expectations
Brand personality
The narrative Abad wanted to project
This clarity allowed us to design with intention and alignment.
2. A Fresh, Premium Design Language
We created multiple design concepts that reflected:
Clean layouts
Modern typography
A fresh, ocean-inspired color palette
High visual appeal suitable for global markets
The chosen design went through refinement rounds until it perfectly matched Abad’s identity.
3. Visual Storytelling Through Real Imagery
Abad’s biggest strength is its scale. We leveraged high-quality visuals of:
Production plants
Processing lines
Cold storage facilities
Finished seafood products
These images brought authenticity and credibility to every page.
4. Structured Product Presentation
We reorganized the product section to make it effortless for buyers to browse:
Clear categories for seafood varieties
Dedicated product pages
Detailed descriptions, certifications, and high-resolution imagery
This created a catalog experience that was both informative and engaging.
5. Cohesive Content Across All Pages
We rewrote and structured content with a focus on:
Clarity
SEO value
Global buyer expectations
Consistent tone and messaging
Every inner page reinforces Abad’s professionalism and leadership.
The Result
The new Abad Fisheries website is a complete transformation — a digital presence that finally matches the company’s global stature.
What Improved:
A premium brand experience that strengthens buyer confidence
Intuitive navigation for exploring products, facilities, and capabilities
Enhanced storytelling through visuals and structured content
A solid digital foundation that supports sales, marketing, and international partnerships
Impact on the Business
The revamped website has already helped Abad:
Leave a strong first impression on global buyers
Improve customer engagement and time spent on product pages
Present a unified, trustworthy brand across all digital touchpoints
Position themselves as a world-class seafood supplier ready for global expansion
The transformation not only elevated Abad’s online presence but also aligned their digital identity with their real-world excellence.
