Nutri Spice, a fast-growing brand under the AKAy Group, is known for its premium nutraceuticals and spice-based wellness products. With a focus on quality and innovation, the brand wanted to directly connect with customers via a robust, scalable D2C (direct-to-consumer) e-commerce platform.
The Challenge
Nutri Spice approached SMACON with a clear vision — to create an intelligent B2C e-commerce website that offers a frictionless shopping experience for customers while automating every critical backend operation through SAP integration.
Their specific needs included:
- A real-time sync of products, pricing, and inventory with SAP
- Seamless order flow and invoice generation through SAP
- Automated dispatch with Bluedart, including real-time AWB generation
- Customer notifications at every stage via SMS and email
- Loyalty programs and discount logic for better retention
- Secure, intuitive UI/UX design for high conversion
Our Solution
We delivered a comprehensive solution that merged modern e-commerce functionality with deep ERP-level automation. Here’s how we made it work:
Custom Website Development
- Mobile-first, clean interface for smooth browsing and conversion
- Optimized product listings, intuitive cart, and checkout flow
Integrated loyalty points engine and discount logic (e.g., ₹300+ orders get 10% off)
Real-Time SAP Integration: Full Backend Automation
Using SMART Connect ERP tool, we enabled full automation across stages:
- Auto-Product Sync: Product variants, pricing, and stock updates are pulled directly from SAP to the website — no manual entry required.
- Order Sync & Validation: Once an order is placed and payment is validated, the order auto-updates in SAP.
- Store-Level Action: Store users are notified. If stock is available, it’s picked and packed. If not, the system automatically puts it on hold.
- Bluedart Dispatch Trigger: Post packing, an automated pickup instruction is sent to Bluedart.
- AWB Generation: The Bluedart API automatically generates the AWB, and tracking ID is shared with the customer.
Customer Communication: SMS and email alerts are sent at each step — from confirmation to delivery.
Integrated Shipping & Payment
- Bluedart courier system integrated for real-time dispatches
- Auto-generated AWB numbers, instant pickup requests
- Secure payment gateway integration with guest and registered checkouts
What We Delivered: Key Features & Value Adds
- Complete Automation: From product creation to final delivery, the platform operates without manual intervention.
- Real-Time SAP Connectivity: Ensures data accuracy across pricing, invoicing, and order updates.
- Smart Inventory Management: Orders are intelligently held when stock is unavailable, avoiding errors and cancellations.
- Auto Dispatch with Bluedart: Zero manual entries required for pickup requests, AWBs, or shipping status.
- Dynamic Loyalty System: Customers earn points and access real-time discounts, improving engagement.
- Customer-Centric Communication: Real-time SMS and email updates build trust and transparency.
Mobile-Responsive Experience: A frictionless shopping journey that works across devices.
The Outcome
The Nutri Spice platform became a strong digital pillar for the AKAy Group’s B2C growth. The real-time SAP integration and workflow automation drastically improved efficiency and reduced dependency on manual processes.
Key Results:
- 70% Reduction in Manual Backend Operations
- Faster Fulfillment with Real-Time Dispatch Triggers
- Higher Customer Satisfaction due to Transparent Communication
- Increased Repeat Orders via Loyalty and Discount Engines
- SAP Invoicing and Stock Sync Ensured 24/7 Accuracy
Business Impact
This project was not just about launching a website — it was about creating a smart, scalable e-commerce engine for Nutri Spice. With automation at its core, the system now handles everything — from product onboarding and order validation to delivery and feedback — with minimal human involvement.
Nutri Spice is now well-positioned to expand its product line, manage logistics more efficiently, and grow its customer base, all while staying lean and agile.
